The US Postal Service has upheld its mission to bind the nation for over 240 years. The organization continues to innovate as it navigates digital disruption in order to remain the trusted delivery company of choice.
USPS has embarked on a journey to modernize customer channels and touchpoints.
“The Grandma Video” envisions how service attributes—being seamless, friendly, and frictionless—show up for customers in the digital world.
Creating a shared vision across the organization builds leadership and employee commitment to USPS' customer experience strategy.